Brand Collaborations

Track sponsored content performance by attaching brand partnerships to your clusters and marking individual nodes as sponsored.

Adding a Brand to a Cluster

In the Cluster Builder, open the Brand Collaborations section and enter:

• Brand Name — The sponsor or partner name
• Brand URL — Link to the brand's website
• Brand Logo URL — URL to the brand's logo image
• Brand Description — Brief description of the partnership

This brand data is saved with the cluster and appears on shared reports.

Sponsored Content Per Node

Mark any clip or post node as sponsored:

• 1Click the sponsorship icon on a node
• 2Fill in the sponsored content details
• 3Save

Sponsored nodes are visually distinguished in the graph. You can remove sponsorship from any node at any time.

Use Cases

• Track how much reach a sponsor received across all platforms in an episode
• Share a branded cluster report with the sponsor showing total impressions
• Compare sponsored vs. organic content performance within the same cluster