Cluster stats & metrics
Understand reach categories, platform breakdowns, and how cluster metrics are calculated.
2 min read
Cluster Stats & Metrics
Every cluster tracks reach across three categories, broken down by platform.
Reach Categories
| Category | Platforms | Metric Used |
|---|---|---|
| YouTube Reach | YouTube, YouTube Shorts | Views |
| Audio Reach | Spotify, Apple Podcasts, Simplecast, Transistor, Art19, Megaphone, Captivate, Acast, Podbean, Buzzsprout, Anchor, Spreaker, Libsyn, Blubrry, Podchaser | Plays / Downloads |
| Social Reach | Instagram, TikTok, X/Twitter, Facebook, LinkedIn, Threads, Beehiiv | Views / Impressions |
Total Reach = YouTube Reach + Audio Reach + Social Reach
Content Form Categories
Metrics are also split by content form:
- Long-form Reach — Full YouTube videos, full audio episodes
- Short-form Reach — YouTube Shorts, Instagram Reels, TikTok, Facebook Reels, and similar short-format content
Node-Level Metrics
Each node type reports reach differently:
- Episode nodes — Listeners or plays
- Clip nodes — Views (video) or plays (audio platforms)
- Post nodes — Impressions (X/Twitter), views (Beehiiv), or views/reach (other social)
Platform Breakdowns
In the Cluster Builder, click on the Views or Engagement totals to see a per-platform breakdown showing exactly how much each platform contributes.
Additional Counts
- Clips — Total number of clip nodes
- Posts — Total number of post nodes
- Episodes — Number of episode nodes (1 for single clusters, multiple for merged)
Episodes Table Metrics
On the Episodes page, metrics are calculated by reading the saved cluster data from your account. Only individual episode clusters count toward per-episode metrics — merged cluster metrics are shown separately in the merged clusters view.